Los Angeles Convention & Visitors Bureau (1999)
Los Angeles, CA

Award Amount
$399,023

Award Start Date
1999.10.01

Award Completion Date
2001.09.30

Product/s and/or Service/s Marketed
Travel and tourism.

Market/s Developed
Mexico, Japan.

Summary of Project
Los Angeles Convention and Visitors Bureau (LACVB) promotes Los Angeles with week-long "Travel Academy" events which demonstrate to German, Mexican, and Japanese travel professionals how to take advantage of L.A. area destinations and services.LACVB supports this core activity with a website in German and Spanish