Travel South USA (1999)

Award Amount
$400,000

Award Start Date
1999.01.01

Award Completion Date
2001.12.31

Product/s and/or Service/s Marketed
Travel & tourism.

Market/s Developed
Brazil.

Summary of Project
With 12 Southeastern state members, TSUSA's research-based strategic marketing project increases inbound visitation from Brazil. research, education of smaller firms, familiarization trips for Brazilian agents, sales missions, and a PR campaignTSUSA's project also includes Brazilian presence at Pow Wow and a representative located in Brazil, travel agent training, and Portuguese language articles in the trade press.