U.S. Travel Association (USTA)
Washington, D.C.

Award Amount
$491,681

Product/s and/or Service/s to be Marketed
Travel and tourism

Markets to be Developed
Brazil, Russia, India, China, Korea, Canada, Mexico, UK, Japan, Germany

Summary
SEMA Help US destinations and travel suppliers export by recruiting top MICE (Meetings, Incentive, Conferences and Exhibitions) buyers, matchmaking at Pow Wow, international buyer education, and an online virtual marketplace.will organize UAE business development conferences, cooperate with China & UAE on industry regulation, created region-specific tool boxes to help U.S. firms to export, and bring China & UAE delegations to SEMA's U.S. show.

Award-Winner Contact
Mr. Malcolm Smith
MSmith@USTravel.org

ITA Team Leader
Ms. Julie Heizer
Industry Specialist, Manufacturing and Services
Julie.Heizer@trade.gov

 

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