TITLE: PROPOSED TV SHOW IN CHINA TO HIGHLIGHT BUILDING TECHNOLOGIES (LIKE THE "THIS OLD HOUSE" SHOW)

SUBJECT COUNTRY(IES): CHINA

POST OF ORIGIN: BEIJING

SERIES: INTERNATIONAL MARKET INSIGHT

ITA INDUSTRY CODE: CON

DATE OF REPORT: 99

DELETION DATE: 99

AUTHOR: THESSALONIKA T BENNY

APPROVING OFFICER: WILLIAM ZARIT

NUMBER OF PAGES:

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND THE U.S. DEPARTMENT OF STATE, 1998. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.

CONVERSATIONS WITH ARE THE BASIS FOR THIS REPORT.

I. SUMMARY

In a similar vein to the This Old House TV program in the United States, FCS in conjunction with US housing and building materials businesses in China plan to show how new materials and technologies can be used to design and build better homes for the Chinese people. Due to the fact that the Chinese don't have old houses but new concrete boxes that need to be finished, the show will be slightly different, but will still demonstrate how to use the US materials.

II. THE PROGRAM

Cultural differences against DIY programs.

The Commercial Section of the U.S. Embassy in Beijing, part of the worldwide network of the U.S. & Foreign Commercial Service, helps U.S. firms export their goods and services to China. To accomplish this mission we conduct a number of services on behalf of the U.S. Department of Commerce (USDOC), including our Gold Key Service, which includes arranging meetings with potential Chinese distributors, agents, or joint venture partners. For information on the Gold Key or other USDOC services, contact the U.S.-based Export Assistance Center nearest you, or contact us at 86/10/6532-6924, fax: 86/10/6532-3297, or email: OBeijing@cs.doc.gov. We are also on the web at www.usembassy-china.org.cn.