May 2011 ITU
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- U.S. Institutions of Higher Education Explore Opportunities in Southeast Asia
- Wage Benefit Found in Export-Intensive Services Industries
- ITA Win: ITA Makes the Difference in Dog Fight Over Air Traffic Control System
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- Featured Trade Event: Executive-Led Trade Mission to South Africa
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Featured Trade Event: Executive-Led Trade Mission to South Africa
Cape Town, South Africa. (photo © Graham Bedingfield/iStock)
Executive-Led Trade Mission to South Africa
September 19–23, 2011
Johannesburg and Cape Town, South Africa
South Africa, with its well-developed business and financial sectors, multinational enterprises, substantial foreign investment, and well-developed infrastructure, is an attractive choice for U.S. companies looking to enter Sub-Saharan Africa. The country has the largest economy (and most sophisticated and diversified industrial and services sectors) in the region and is recovering well from the recent global recession. The energy, agriculture, education, franchising, aviation, telecommunications, and information technology sectors are poised as best prospects for U.S. companies. South Africa also stands to benefit from predicted growth in many of its trading partners in Sub-Saharan African, where South African–based companies already have a strong market presence.
A senior official from the Department of Commerce will lead the trade mission, which will provide participating U.S. companies with invaluable contacts and information for entering or expanding in the South African market. This mission will include firsthand market information from Department of Commerce trade specialists and prearranged one-on-one meetings with business contacts. Subject to confirmation, mission participants will also have the opportunity to explore contacts with local firms and to extend their stay for additional business development activities in South Africa and in neighboring countries.
In 2010, the United States sold $5.6 billion in goods to South Africa. Leading product sectors for U.S. goods included machinery, transportation equipment, chemicals, and computer and electronics products.
The trade mission will focus on three sectors that have been identified as having strong market potential for U.S. companies: energy, agricultural equipment, and educational materials and services.
The cost to participate in the trade mission is $2,565 for large firms and $2,125 for small and medium-sized firms (with 500 employees or fewer). There is a $450 fee for each additional company representative, regardless of company size. Mission participants are responsible for travel, lodging, most meals, and incidentals. Applications must be received by July 18, 2011. For more information about the trade mission, visit its Web site or contact Teresa Yung of the USFCS, tel.: (202) 482-5496; e-mail: teresa.yung@trade.gov.
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