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Environmental and Clean-Energy Trade Mission to Europe

By Jessica Arnold

Ambitious European Union (EU) goals for sustainable development and resource management are driving EU member nations to seek out innovative environmental and clean-energy technologies. U.S. suppliers of innovative equipment, services, and technologies that are looking to fill those needs are invited to participate in the environmental and clean-energy technologies trade mission to Zagreb, Croatia; Milan, Italy; and Athens, Greece. The trade mission will take place from March 30 to April 4, 2009.

By 2020, the EU is wanting (a) to reduce greenhouse gas emissions by 20 percent, (b) to improve energy efficiency by 20 percent, and (c) to increase the share of renewable energy to 20 percent. Croatia, Greece, and Italy offer promising potential for U.S. suppliers in a host of sectors, including alternative fuels, emissions control, “green” building, energy conservation, environmental safety, renewable energy, and water treatment.

Croatia, which is expected to join the EU in 2010, is investing more than $580 million on the Zagreb Waste Management Center project. Greece has already invested more than $2.2 billion in the environmental sector, and it plans to spend more than $6.3 billion to update waste management and water treatment facilities. Italy plans to invest an estimated $6 billion to upgrade its environmental infrastructure to EU standards. Almost all the technologies needed for those upgrades will have to be imported.

The trade mission, which will be led by the Environmental Technologies Team of the U.S. and Foreign Commercial Service, will include one-on-one business matchmaking appointments in all three cities, plus meetings and networking at the EcoTec 2009 environmental tradeshow in Athens, Greece. EcoTec 2009 is a dynamic environmental and energy trade show that attracts technical experts, local and national management councils, large commercial entities, construction companies, government procurement executives, investors, and researchers throughout Greece and from the neighboring countries.

The participation fee is $3,975 for small and medium-sized enterprises and $5,600 for large firms. The fee is for one company representative and includes a bonus day, April 5, for those delegation members who want to remain in Athens to follow up on leads and to take advantage of counseling at the Commercial Service booth at EcoTec 2009.

The mission is open to U.S. applicants on a first-come, first-served basis. The application deadline is February 12, 2009.

For more information, please visit www.buyusa.gov/environmental/icgtm.html and www.export.gov/enviro-cleanenergymission.

Jessica Arnold is an international trade specialist with the International Trade Administration’s U.S. Foreign and Commercial Service.