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Restoring America's Travel Brand; A National Strategy to Compete for International Visitors

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The U.S. Travel and Tourism Advisory Board consists of 14 executives from prominent travel and tourism businesses and organizations. It was formed by Secretary of Commerce Carlos M. Gutierrez in late 2005 and charged with the task of assessing the current competitive environment for the U.S. travel and tourism industry. This report makes recommendations in three areas: (1) making it easier for visitors to come to the United States; (2) creating a nationally coordinated marketing plan; and (3) measuring the economic impact of the travel and tourism industry.

(September 2006; 38 pages)


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Reprint: National Technical Information Service
Order Number: PB2007-100018
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