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 "Changing
business attitudes on trade will require a new focus
on promotion," says Secretary of Commerce Carlos
M. Gutierrez in his introduction to the 2006 report
of the federal government's Trade Promotion Coordinating
Committee (TPCC). Among the points noted in this year's
reports are:
-
The U.S. economy is healthy, and U.S. companies are
among the most competitive in the world. But while
exporting is a pillar of the U.S. economy, the number
of U.S. businesses exporting has leveled off. The
good news is that the global economy is thriving and
exporting is easier than ever. Tariff and non-tariff
barriers to trade have come down, and technology has
reduced the separation between exporter and importer
to the click of a mouse.
- The
federal government does not have the reach within
the business community to wage a broad-based awareness
campaign on its own. Federal trade promotion agencies,
therefore, will have to develop broader and deeper
partnerships with the private sector, as well as with
state and local governments, to promote international
trade and to engage more non-exporters and infrequent
exporters.
- Federal
trade promotion agencies will continue to ensure coordination
in priority emerging markets, such as India and China,
as well as in markets where new market access has
been negotiated through free trade agreements, such
as in Central America and the Middle East.
The
TPCC is an interagency group chaired by the secretary
of commerce. The Export Enhancement Act of 1992 established
the TPCC to harmonize the export promotion and financing
programs of the U.S. government, as well as to develop
a comprehensive plan for implementing such programs.
(July
2006; viii, 79 pages; ISSN 1544-7057; ISBN 0-16-076494-7)
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