OVERSEAS TRAVELERS
CHARACTERISTICS:
|
All Overseas
Shoppers
|
All Overseas
Cultural Shoppers
|
|
| |
|
|
|
| Total Number of Travelers |
15,683,000
|
5,285,000
|
|
| |
|
|
|
| Advance Trip Decision: |
|
|
|
|
|
|
|
| Average Number of Days |
74.6
|
90.4
|
|
| Median Number of Days |
40.0
|
60.0
|
|
|
|
|
|
| |
|
|
|
| Advance Airline Reservation: |
|
|
|
|
|
|
|
| Average Number of Days |
50.0
|
59.7
|
|
| Median Number of Days |
30.0
|
30.0
|
|
|
|
|
|
| |
|
|
|
| Means of Booking Air Trip: |
|
|
|
|
|
|
|
| Travel Agent |
56%
|
57%
|
|
| Airlines Directly |
15%
|
15%
|
|
| Personal Computer/Internet |
10%
|
14%
|
|
| Company Travel Dept. |
8%
|
5%
|
|
| Tour Operator |
8%
|
6%
|
|
|
|
|
|
| |
|
|
|
| Information Sources*: |
|
|
|
|
|
|
|
| Travel Agent |
50%
|
50%
|
|
| Personal Computer |
30%
|
36%
|
|
| Airlines |
19%
|
19%
|
|
| Friends, Relatives |
17%
|
22%
|
|
| Tour Operator/Company |
10%
|
8%
|
|
| Travel Guides/Timetables |
10%
|
12%
|
|
| Corporate Travel Dept. |
7%
|
5%
|
|
| Newspapers/Magazines |
5%
|
6%
|
|
| State/City Travel Office |
4%
|
6%
|
|
|
|
|
|
| |
|
|
|
| Use of Pre-Paid Package: |
|
|
|
|
|
|
|
| Yes |
20%
|
17%
|
|
| No (Independent) |
80%
|
83%
|
|
|
|
|
|
| |
|
|
|
| If Package Used, Type of Package*: |
|
|
|
|
|
|
|
| Air/Lodging |
15%
|
13%
|
|
| Air/Rental Car |
5%
|
4%
|
|
| Guided Tour |
5%
|
6%
|
|
| Air/Lodging/Rental Car |
3%
|
3%
|
|
| Air/Lodging/Bus |
3%
|
3%
|
|
|
|
|
|
| |
|
|
|
| Use of Prepaid Lodging as Part of Package |
|
|
|
| Yes |
83%
|
82%
|
|
| No |
17%
|
18%
|
|
| Mean # of Nights |
7.6
|
9.6
|
|
| Median # of Nights |
5.0
|
6.0
|
|
|
|
|
|
| |
|
|
|
| Advance Package Booking: |
|
|
|
|
|
|
|
| Mean # of Days |
73.0
|
82.3
|
|
| Median # of Days |
40.0
|
56.0
|
|
|
|
|
|
| |
|
|
|
If Pre-Booked Lodging,
Pre-Booked Through*: |
|
|
|
|
|
|
|
| Travel Agent |
26%
|
24%
|
|
| Hotel/Motel Directly |
9%
|
10%
|
|
| Company Travel Dept. |
7%
|
5%
|
|
| Tour Operator |
7%
|
6%
|
|
| Friend/Relative |
5%
|
6%
|
|
| Business Associate |
3%
|
2%
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
| Travel Companions*: |
|
|
|
|
|
|
|
| Traveling Alone |
35%
|
33%
|
|
| Spouse |
31%
|
35%
|
|
| Family/Relatives |
30%
|
29%
|
|
| Friends |
14%
|
14%
|
|
| Business Associates |
6%
|
3%
|
|
| Tour Group |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| Travel Party Size: (persons) |
|
|
|
|
|
|
|
| Adults Only |
91%
|
91%
|
|
| Adults and Children |
9%
|
9%
|
|
| Average Party Size |
1.6
|
1.6
|
|
| Median Party Size |
1.0
|
1.0
|
|
|
|
|
|
| |
|
|
|
| Main Purpose of Trip: |
|
|
|
|
|
|
|
| Leisure/Recreation/Holiday |
49%
|
53%
|
|
| Visit Friends/Relatives |
24%
|
27%
|
|
| Business/Professional |
19%
|
11%
|
|
| Convention/Conference |
5%
|
4%
|
|
| Study/Teaching |
2%
|
4%
|
|
|
|
|
|
| |
|
|
|
| Purpose of Trip*: |
|
|
|
|
|
|
|
| Leisure/Recreation/Holiday |
67%
|
76%
|
|
| Visit Friends/Relatives |
39%
|
46%
|
|
| Business |
23%
|
16%
|
|
| Convention/Conference |
8%
|
6%
|
|
| Study/Teaching |
4%
|
7%
|
|
|
|
|
|
| |
|
|
|
| Type of Accommodations*: |
|
|
|
|
|
|
|
| Hotel, Motel |
78%
|
76%
|
|
| |
Average Number of Nights |
7.6
|
8.7
|
|
| |
Median Number of Nights |
5.0
|
6.0
|
|
|
|
|
|
| |
|
|
|
| Private Home |
37%
|
45%
|
|
| |
Average Number of Nights |
18.4
|
20.4
|
|
| |
Median Number of Nights |
10.0
|
12.0
|
|
|
|
|
|
| |
|
|
|
| Other |
3%
|
5%
|
|
| |
Mean Number of Nights |
16.9
|
21.2
|
|
| |
Median Number of Nights |
6.0
|
7.0
|
|
|
|
|
|
| |
|
|
|
| Nights Spent in the U.S. |
|
|
|
|
|
|
|
| Average |
15.8
|
21.3
|
|
| Median |
8.0
|
12.0
|
|
|
|
|
|
| |
|
|
|
| First International U.S. Trip: |
|
|
|
|
|
|
|
| First Time Visitors |
22%
|
27%
|
|
| Repeat Visitors |
78%
|
73%
|
|
|
|
|
|
| |
|
|
|
| U.S. Trips in Last 12 Months: |
|
|
|
|
|
|
|
| Mean # of Trips |
1.9
|
1.6
|
|
| Median # of trips |
1.0
|
1.0
|
|
|
|
|
|
| |
|
|
|
| U.S. Trips in Last 5 Years: |
|
|
|
|
|
|
|
| Mean # of Trips |
6.3
|
4.7
|
|
| Median # of trips |
3.0
|
3.0
|
|
|
|
|
|
| |
|
|
|
| Number of States Visited*: |
|
|
|
|
|
|
|
| One State |
70%
|
56%
|
|
| Two States |
18%
|
23%
|
|
| Three or More States |
12%
|
21%
|
|
| Average (Number of States) |
1.5
|
1.8
|
|
| Median (Number of States) |
1.0
|
1.0
|
|
|
|
|
|
| |
|
|
|
| Number of Destinations Visited: |
|
|
|
|
|
|
|
| Average (Number of Destinations) |
2.0
|
2.5
|
|
| Median (Number of Destinations) |
1.0
|
2.0
|
|
|
|
|
|
| |
|
|
|
| Transportation in the U.S.*: |
|
|
|
|
|
|
|
| Taxi |
40%
|
41%
|
|
| Rented Auto |
32%
|
30%
|
|
| Company or Private Auto |
30%
|
33%
|
|
| Airline in the U.S. |
25%
|
31%
|
|
| City Subway/Bus |
22%
|
31%
|
|
| Bus between Cities |
11%
|
15%
|
|
| Railroad between Cities |
9%
|
14%
|
|
|
|
|
|
| |
|
|
|
| Port-of-Entry: |
|
|
|
|
|
|
|
| New York |
14%
|
20%
|
|
| Miami |
12%
|
8%
|
|
| Los Angeles |
10%
|
12%
|
|
| Honolulu |
10%
|
6%
|
|
| Chicago |
6%
|
6%
|
|
| San Francisco |
6%
|
7%
|
|
| Agana, Guam |
5%
|
2%
|
|
| Newark |
5%
|
7%
|
|
| Atlanta |
3%
|
3%
|
|
| Washington Dulles |
3%
|
4%
|
|
| Orlando & Orlando/Sanford |
3%
|
1%
|
|
| Boston |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| U.S. Destinations Visited*: |
|
|
|
|
|
|
|
| New England |
6%
|
9%
|
|
| |
Massachusetts |
5%
|
7%
|
|
| |
|
Boston |
4%
|
6%
|
|
|
|
|
|
| |
|
|
|
| Middle Atlantic |
26%
|
39%
|
|
| |
New York |
23%
|
35%
|
|
| |
|
New York City |
22%
|
34%
|
|
| |
New Jersey |
4%
|
4%
|
|
| |
Pennsylvania |
4%
|
5%
|
|
| |
|
Philadelphia |
2%
|
3%
|
|
|
|
|
|
| |
|
|
|
| East North Central |
8%
|
8%
|
|
| |
Illinois |
4%
|
5%
|
|
| |
|
Chicago |
4%
|
4%
|
|
| |
Michigan |
2%
|
2%
|
|
| |
Ohio |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| West North Central |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| South Atlantic |
32%
|
27%
|
|
| |
Florida |
23%
|
15%
|
|
| |
|
Miami |
11%
|
7%
|
|
| |
|
Orlando |
11%
|
6%
|
|
| |
|
Ft. Lauderdale |
2%
|
1%
|
|
| |
|
Tampa/St. Petersburg
|
2%
|
2%
|
|
| |
|
Florida Keys |
2%
|
2%
|
|
| |
Washington D.C. (Metro Area) |
5%
|
9%
|
|
| |
Georgia
|
2%
|
2%
|
|
| |
|
Atlanta
|
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| East South Central |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| West South Central |
5%
|
7%
|
|
| |
Texas |
4%
|
5%
|
|
| |
|
Houston |
2%
|
2%
|
|
| |
|
Dallas/Ft. Worth |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| Mountain |
12%
|
18%
|
|
| |
Nevada
|
8%
|
13%
|
|
| |
|
Las Vegas |
8%
|
12%
|
|
| |
|
Arizona |
3%
|
6%
|
|
|
|
|
|
| |
|
|
|
| Pacific |
24%
|
30%
|
|
| |
California |
22%
|
28%
|
|
| |
|
Los Angeles |
12%
|
16%
|
|
| |
|
San Francisco |
10%
|
14%
|
|
| |
|
San Diego |
2%
|
3%
|
|
| |
|
San Jose |
2%
|
2%
|
|
| |
|
Anaheim |
2%
|
1%
|
|
| |
Washington |
2%
|
3%
|
|
| |
|
Seattle |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| Pacific Islands |
18%
|
12%
|
|
| |
Hawaiian Islands |
13%
|
10%
|
|
| |
|
Oahu/Honolulu |
11%
|
8%
|
|
| |
Guam |
5%
|
2%
|
|
|
|
|
|
| |
|
|
|
| Atlantic Islands |
0%
|
1%
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
| The market share figures reported
for the Census Regions, states or cities is from table 24 from the
2003 annual In-Flight Survey report on Overseas Shoppers & Cultural
Shoppers to the U.S. Only destinations or regions with a 1.5% market
share or greater are reported in this profile. |
| |
|
|
|
| Leisure/Recreational Activities*: |
|
|
|
|
|
|
|
| Shopping |
100%
|
100%
|
|
| Dining in Restaurants |
88%
|
93%
|
|
| Sightseeing in Cities |
43%
|
66%
|
|
| Visit Historical Places |
33%
|
73%
|
|
| Amusement/Theme Parks |
30%
|
37%
|
|
| Visit Small Towns/Villages |
28%
|
46%
|
|
| Water Sports/Sunbathing |
27%
|
30%
|
|
| Touring the Countryside |
23%
|
41%
|
|
| Cultural/Heritage Sights |
19%
|
56%
|
|
| Art Gallery, Museum |
19%
|
47%
|
|
| Visit National Parks |
19%
|
44%
|
|
| Guided Tours |
17%
|
27%
|
|
| Concert, Play, Musical |
15%
|
33%
|
|
| Nightclub/ Dancing |
14%
|
19%
|
|
| Casinos/Gambling |
11%
|
18%
|
|
| Golf/Tennis |
8%
|
8%
|
|
| Cruises |
7%
|
9%
|
|
| Attend Sports Events |
6%
|
10%
|
|
| Ethnic Heritage Sights |
5%
|
15%
|
|
| Camping, Hiking |
4%
|
9%
|
|
| Environmental/Ecological Excursions |
4%
|
8%
|
|
| Visit American Indian Communities |
3%
|
8%
|
|
| Hunting/Fishing |
2%
|
3%
|
|
| Snow Skiing |
2%
|
3%
|
|
| Ranch Vacations |
2%
|
2%
|
|
|
|
|
|
| |
|
|
|
| Average Total Trip Expenditures: |
|
|
|
|
|
|
|
| Per Travel Party |
$4,471
|
$4,763
|
|
| Per Visitor |
$2,762
|
$2,898
|
|
|
|
|
|
| |
|
|
|
| Average International Airfare |
|
|
|
|
|
|
|
| Per Travel Party |
$1,845
|
$1,725
|
|
| Per Visitor |
$1,223
|
$1,100
|
|
|
|
|
|
| |
|
|
|
| Average Package Price |
|
|
|
|
|
|
|
| Per Travel Party |
$2,960
|
$3,663
|
|
| Per Visitor |
$1,261
|
$1,655
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
| Average Expenditures in the U.S.: |
|
|
|
|
|
|
|
| Per Travel Party |
$2,449
|
$2,728
|
|
| Per Visitor |
$1,513
|
$1,660
|
|
| Per Visitor Per Day |
$96
|
$78
|
|
|
|
|
|
| |
|
|
|
| Avg. Exp. by Category (per visitor): |
|
|
|
|
|
|
|
| Lodging |
$370 (26%)
|
$393 (38%)
|
|
| Gifts & Souvenirs |
$348 (21%)
|
$347 (15%)
|
|
| Food, Beverages |
$291 (20%)
|
$340 (17%)
|
|
| Transportation |
$206 (14%)
|
$245 (17%)
|
|
| Entertainment |
$157 (10%)
|
$202 ( 6%)
|
|
| Other |
$115 ( 7%)
|
$107 ( 6%)
|
|
| U.S. Airport |
$26 ( 2%)
|
$25 ( 2%)
|
|
|
|
|
|
| |
|
|
|
| Trip Expenses Payment Method: |
|
|
|
|
|
|
|
| Credit Cards |
46%
|
45%
|
|
| Cash |
44%
|
43%
|
|
| Travelers Checks |
7%
|
8%
|
|
| Debit Cards |
4%
|
4%
|
|
|
|
|
|
| |
|
|
|
| Main factors involved in Airline |
|
|
|
| Choice: |
|
|
|
|
|
|
|
| Airfare |
35%
|
39%
|
|
| Convenient Schedule |
15%
|
14%
|
|
| Mileage Bonus/Freq. Flyer program |
12%
|
10%
|
|
| Non-Stop Flight |
9%
|
9%
|
|
| Previous Good Experience |
7%
|
8%
|
|
| Safety Reputation |
7%
|
6%
|
|
| Loyalty to Carrier |
4%
|
3%
|
|
| Employer Policy |
3%
|
2%
|
|
| In-Flight Service Reputation |
2%
|
1%
|
|
|
|
|
|
| |
|
|
|
| Type of Airline Ticket: |
|
|
|
|
|
|
|
| Economy/Tourist/Coach |
76%
|
81%
|
|
| Executive/Business |
12%
|
8%
|
|
| Frequent Flyer Award |
4%
|
4%
|
|
| Discount/Group Fare |
4%
|
3%
|
|
| Frequent Flyer Upgrade |
2%
|
2%
|
|
| First Class |
2%
|
1%
|
|
| Non-Revenue Passenger |
2%
|
1%
|
|
| Don't Know |
3%
|
3%
|
|
|
|
|
|
| |
|
|
|
| Seating Area: |
|
|
|
|
|
|
|
| Economy/Tourist/Coach |
81%
|
86%
|
|
| Executive/Business |
15%
|
12%
|
|
| First Class |
3%
|
2%
|
|
|
|
|
|
| |
|
|
|
| Sex & Age of Traveler: |
|
|
|
|
|
|
|
| Male Adults |
57%
|
54%
|
|
| Female Adults |
43%
|
46%
|
|
|
|
|
|
| |
|
|
|
| Average Age of Male (years) |
42.7
|
42.8
|
|
|
|
|
|
| |
|
|
|
| Average Age of Female (years) |
38.3
|
39.0
|
|
|
|
|
|
| |
|
|
|
| Occupation: |
|
|
|
|
|
|
|
| Professional/Technical |
33%
|
35%
|
|
| Manager/Executive |
29%
|
25%
|
|
| Clerical/Sales |
10%
|
7%
|
|
| Student |
8%
|
11%
|
|
| Retired |
7%
|
8%
|
|
| Homemaker/Housewife |
6%
|
5%
|
|
| Craftsman/Factory Worker |
3%
|
2%
|
|
| Government/Military |
3%
|
4%
|
|
|
|
|
|
| |
|
|
|
| Annual Household Income: |
|
|
|
|
|
|
|
| Average |
$81,900
|
$79,700
|
|
| Median |
$68,800
|
$65,900
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
| All percentages listed in this
profile can be converted into estimated numbers by multiplying the
percentage by 15,683,000 (total overseas shoppers to the U.S.), or
5,285,000 (total cultural shoppers) |
| |
|
|
|
| Shoppers are defined as the respondents
who listed shopping as a leisure activity. Multiple activity participation
is allowed. Cultural shoppers are defined as respondents who listed
shopping and any of the following other leisure activities. Included
are visiting: American Indian Community sites, Art gallery/Museum,
Concert/Play/Musical, Cultural Heritage Site, Ethnic Heritage Site,
Historical Place, or a National Park. |
| |
|
|
|
| n.a. = not available |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Source: U.S. Department of Commerce,
ITA, Office of Travel & Tourism Industries
Released: December 2004 |
|
|
|
|
