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Assessing Risk and Getting Paid by Kenneth F. Garrison, Jr. and Michael Fuchs The ultimate step in any export transaction is getting paid. Many
small and medium-sized enterprises (SMEs) never take the first step
in exporting because they are unsure of the last step. For any SME
that has ever wondered how to manage a non-U.S. receivable, help is
on the way. The help comes from Maryland-based Finance, Credit and International Business (FCIB), a subsidiary of the National Association of Credit Management. FCIB has recently partnered with the International Trade Administration (ITA) to pilot an on-line course in international credit management. FCIB, a leading international credit and trade finance association with 800 members in 30 countries, became an ITA partner through the Market Development Cooperator Program (MDCP). In October 2001, FCIB and six other non-profit export multiplier groups received MDCP awards. In addition to financial assistance, ITA provides professional support to award winners like FCIB. Professionals from the Office of Finance of ITAs Trade Development and from ITAs Commercial Service are helping FCIB to achieve its goals. International Credit Management As numerous U.S. firms will attest, having a superior product and an effective sales pitch often are not enough to compete in the global marketplace. Once a foreign buyer is offered certain attractive credit terms from one supplier, all competing suppliers are expected to offer the same or simular terms. In its on-line course, FCIB will show U.S. firms what kind of terms are being offered, how to finance them, and how to determine whether or not a sale is worth the risk in the first place. Assessing Risks For sales to domestic customers, U.S. firms can minimize the risk
of non-payment in part because of the well-established commercial
infrastructure that features everything from credit reporting agencies
to the Uniform Commercial Code. Through FCIBs on-line course,
U.S. firms can discover what kind of commercial infrastructure exists
beyond the borders of the United States. U.S. firms will learn how to apply to international sales some of the same skills they use for domestic sales, such as performing credit checks on new customers. However, many of the topics covered will be specific to international trade and may be new to many U.S. companies. For example, much of the risk inherent with international sales has nothing to do with the creditworthiness of potential customers. Even when a customer pays on time, fluctuations in foreign currency exchange rates can reduce a profitable sale to a loss in a matter of days. FCIB will show U.S. firms various ways to mitigate potential losses from exchange rate fluctuations. Other variables that go beyond the realm of creditworthiness include
country risk and the cost of credit. In some countries, the cost of
credit can increase dramatically between the date of sale and the
date of payment. Capricious swings in a foreign economy may pressure
even a creditworthy customer to delay payment. The same is true for
political events that effect the economy and are beyond the control
of customers. FCIB will help credit managers to consider macroeconomic
and political vagaries in their sales and credit decisions. Getting Paid Its difficult to underestimate the effect that the terms of
sale have on a firms credit management and success in a market.
A U.S. firm offering credit terms of 30 days net, ex-factory
cannot compete in a market where buyers expect 90 days net,
delivered, with a 2 percent discount for early payment. Knowing
such business basics in new markets allows credit managers and marketing
managers to price product, screen customers, and arrange logistics
that allow companies to compete without hurting their bottom line. Sometimes, U.S. sellers must be prepared to offer a variety of payment methods ranging from letters of credit to open account. Once the sale is made, U.S. sellers must choose how to manage the receivable. Options range from accounts receivable financing to forfaiting. FCIB will help credit managers consider a number of different alternatives. Three Hours Per Week FCIBs course is designed with the busy credit manager in mind. Most participants should be able to complete the course by investing only about three hours per week over twelve weeks. At their own convenience, participants review the course material, work on assignments, and complete the assessment reviews. Although the course is based on on-line convenience, FCIB does not plan to leave credit managers alone in front of their monitors. One instructor will be assigned to each group of 25 students. In addition to their education ability, these instructors draw upon years of trade finance experience. Because most SMEs have only one or two credit managers, the companies could never afford to be without them for the time a traditional course would take. However, the amount of time away from work is not the only thing that is lower with FCIBs on-line course. It costs less. Companies will pay a fraction of what traditional course work would cost. A Network of Peers Participants who complete the program will receive the professional designation of International Credit Professional. This designation denotes more than educational competency. Throughout their credit management careers, course graduates can continue to call upon their classmates to compare notes. FCIBs on-line course will create a cadre of competent credit managers in SMEs across the country. Years after becoming International Credit Professionals, alumni can continue to share credit management ideas with their colleagues. Help Now The on-line course will be available in 2003. Until then, companies can submit their credit management questions to fcib_info@fcibglobal.com. FCIBs network of international credit experts will provide timely responses. For more information Export Finance Matchmaker (EFM) Market Development Cooperator Program (MDCP) Export Finance Matchmaker Program Another trade finance service designed to assist exporters is ITAs
own Export Finance At www.export.gov/efm, exporters
enter company information and their financing needs. The EFM also works for importers abroad who need to finance their
purchases of U.S. |
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