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JAPAN
The Japanese do-it-yourself (DIY) products market has expanded over
the past
30 years to its current market size of $30 billion, with more than 3,700
stores.
Although the Japanese DIY market is the third largest in the world (behind
the
DIY markets in the United States and Germany), it is only 14 percent as
large as
the U.S. DIY market. The annual growth rate of the Japanese DIY market
has
slowed to slightly over 4 percent in recent years, not withstanding the
decrease in
average purchases per person caused by the slow economy in Japan. Gardening
and exterior products have been strong for several years. Recently, the
remodeling
market has shown promise.
TAIWAN
In line with a government policy favoring renewable energy, the state-run
Taiwan
Power Company (Taipower) plans to invest $43 million to build 200 wind
power
turbines along the western corridor of the island over the next 10 years.
According to Taipower management, the 200 turbines will have an aggregate
capacity of 300 megawatts (MW), accounting for 1 percent of the companys
total installed generating capacity. The first wave of 60 turbines is
scheduled for
installation by 2005, for a combined capacity of 100.8 MW, at a total
cost of
$12.9 million.
NEW ZEALAND
Possible power shortages in New Zealand may, in the future, be prevented
through wind technology. As studies reveal that New Zealands
requirement for
new electricity generation installations could be sooner than expected,
some
power generators are now seriously considering wind power. New Zealands
national grid operator, Tranpower, has warned that New Zealand may face
power
shortages between 2005 and 2007 if no new generation installations are
built. At
least one private-sector forecaster is warning that power shortages
could be
earlier than 2005 if there is a dry year.
Electricity demand has grown by 1.8 percent annually over the last
decade.
Hydropower constitutes 63 percent of the countrys total electricity
generation,
with the balance comprised of gas (22 percent), geothermal (7 percent),
coal (4
percent), and other (3 percent).
Meridian Energy, a state-owned power generator and retailer, announced
in
October 2002 that it had plans to install two to three new wind farms.
Meridian
also intends to invest in a joint irrigation and hydro generation project
in the
Waitaki Valley on New Zealands South Island. Besides the Meridian
announcement, several other organizations have expressed interest in
wind
technology, especially in the Wellington region. New Zealanders are
receptive to
the concept of wind power but are generally reluctant to support developments
in
their own backyard.
SWEDEN
Swedish foundries are investing in expansion, which provides market
opportunities for U.S. suppliers of casting raw materials and equipment.
Swedish industry uses an average of 450,000 tons of castings annually.
Some 150,000 tons are
imported, mostly from Europe. The ultimate goal is to import the raw
material and
cast it domestically. The foundries cast in steel, iron, aluminum, magnesium,
and
copper.
There are some 200 foundries in Sweden. The annual revenue of the
industry is
just over $800 million, and the industry employs some 7,000 people.
Several of
the foundries are integrated parts of large consortiums, such as Volvo,
Scania, and
SKF (the vehicle industry being one of the largest customers for castings).
Although the large vehicle companies have their own foundries, they
also use
smaller ones for subcontracting. Another growing industry sector depending
on
foundries is wind power.
In a letter to the Swedish Ministry of Industry, Employment and Communications,
the director general for Invest in Sweden Agency (ISA), Kai Hammerich,
has
proposed that the Swedish government subsidize a 3G mobile phone for
everyone
in Sweden. The proposal is similar to a package introduced four years
ago, when
employees could rent tax subsidized PCs from their employers.
The 3G mobile scheme would boost IT investment and 3G services, thereby
supporting Ericsson and the Swedish telecommunications sector. ISA estimates
that around 650,000 phones would be placed on the market.
According to ISA, the project would mean a tax loss for the state
in the
neighborhood of $390 million. The agency believes that this would be
offset by
increased development and sales of telephone systems that in turn would
promote
exports. In order to support the telecommunications sector, ISA proposes
that the
time for new infrastructure to be in place be extended by two to three
years.
License holders have already requested an extension, but the Swedish
regulator,
PTS, has declined the requests so far.
The Swedish press has not reacted enthusiastically to the proposal.
The argument
is that you cannot compare the PC reform with this proposal, because
the
objectives are not the same. The objective for the PC reform was to
increase
computer skills among Swedes, something that resulted in high computer
density,
as well as high Internet and broadband penetration. In this case, the
winner would
be Ericsson and its suppliers, while institutions dependent on tax revenue,
such as
schools and child-care facilities, would be on the losing end.
BELGIUM
At all levels, e-learning has opened a potentially strong market for
U.S. exporters.
Many U.S. institutions and companies can benefit from the development
or
refinement of e-learning programsservices that Belgium needs to
reduce
educational costs and develop as an information-based society. With
its great
regard for American institutions, not to mention the increasing demand
for
e-learning, Belgian universities and employers could be highly receptive
to many of
the innovative programs offered by U.S. institutions and companies.
GERMANY
The German wind energy sector reports records year after year. Since
1999,
Germany has been the world leader in terms of installed wind power facilities
and
generated wind energy. Offshore projects will dominate efforts among
Germanys
market players in the coming years. Because locations suitable for wind
energy
generation are limited throughout country, there has to be a natural
end to the
present hype. It remains to be seen how the output of existing wind
power
facilities can be increased with the help of technological progress.
The German social-democratic/green government coalition is making
tremendous
efforts to increase the utilization of renewable energy. Two years after
the
implementation of the German Renewable Energy Sources Act, the share
of
energy generated by renewable sources increased from 5 percent to 7.2
percent
(or 36 billion kWh) in 2001 and should reach 10 percent by 2010. Wind
energy
ranks second among renewable energy generation with 3.5 percent or 11.5
billion
kWh, after hydro generation with 20 billion kWh. The German wind energy
sector
expects to record total sales of $3.5 billion for 2002. With the exception
of GE
Wind Energy, U.S. firms still play a minor role in the German wind energy
market.
This situation could change, if expected technological developments
lead U.S.
wind power industry players to increased competitiveness on global markets.
ROMANIA
The information and communications technology (ICT) sector is probably
the
most dynamic component of the Romanian economy, and definitely one that
is
receiving priority attention from the government. Over the last
10 years, the sector
has experienced impressive growth, offering Romania the latest technologies
in
most branches of telecommunications. According to industry sources,
estimations
for 2002 put the total size of the telecommunications services market
at about
$1.8 billion. The most significant development in the sector will be
the liberalization
of the market for fixed telephony, beginning on January 1,2003. This
is expected
to increase competition in the whole sector, with positive effects on
both the
quality and the cost of services.
Although faced with strong competition coming mostly from Western
European
companies, U.S. firms are well represented in the Romanian ICT market,
especially in the IT subsector and in wireless, cable, and mobile communications.
The best prospects for U.S. exports include wireless communications
equipment,
cable communications equipment and services, 3G mobile communications
(especially CDMA) equipment and services, and Internet services, including
voice
over Internet protocol. Romanian imports of PCs, network interfaces,
and other
communication interfaces, as well as of multimedia equipment, will continue
to
come mostly from U.S. suppliers. Likewise, software for advanced IT
applications will continue to come primarily from the United States.
Need more detail?
Ask a commercial officer at one of the Department of Commerces
posts located
around the globe. Contact information, including phone, fax and e-mail,
is
available by calling the Trade Information Center at (800) USA-TRAD(E).
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