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Protecting Intellectual Property Rights Abroad: Resources for U.S. Exportersby Dean Matlack Globalization and the rapid proliferation of technology have elevated
the importance of intellectual property protection for small and medium-sized
enterprises (SMEs). The intangible nature of intellectual property
and the worldwide inconsistency of practices create challenges for
U.S. businesses wishing to protect their ideas, brands, and business
methods in foreign markets. The three most common vehicles for protecting
intellectual property are patents, trademarks, and copyrights. This
article provides exporters with an overview of intellectual property
rights and the methods used to protect these rights internationally.
What is Intellectual Property?The World Intellectual Property Organization (WIPO) defines intellectual
property (IP) as creations of the mind: inventions, literary
and artistic works, and symbols, names, images, and designs used in
commerce. More specifically, IP refers to a broad collection
of rights relating to such matters as works of authorship, which are
protected under copyright law; inventions, which are protected under
patent law; marks, which are protected by trademark law; as well as
trade secrets, designs, and other related rights. It is important
to note that these forms of intellectual property are very different
and the protection afforded under them serves different purposes.
To learn more about Intellectual Property Rights (IPR), visit the
WIPO Web site: www.wipo.org. What are Intellectual Property Rights?Intellectual property rights give the owners of ideas, inventions, and creative expression the right to exclude others from access to or use of their property for a certain period of time. No international treaty completely defines these types of IP, and the laws of the various countries differ significantly in terms of the degree of protection and enforcement available under national law. The United States provides a wide range of protection for IP through the registration of patents, trademarks, service marks, copyrights, and trade secrets. However, the rights granted extend only throughout the United States, its territories and possessions. They confer little or no protection in other countries. To secure full rights in another country, you must apply for a patent or register a trademark or copyright in that country. Nevertheless, some advantages and minimum standards for the protection and enforcement of IP exist under treaties or other international agreements. To learn about the specific intellectual property laws and requirements of individual countries, visit the WIPO Guide to Intellectual Property Worldwide: www.wipo.int/about-ip/en. The question of whether to pursue international protection for IP is not always clear-cut. For example, there may be cases in which it is advisable to forego patent protection to safeguard trade secrets and sensitive information that may need to be published in the patent process. In any case, the first step in determining if IP protection is right for your company is to secure the services of specialized legal counsel. It is important to note that in addition to obtaining patent protection, you should also protect your trade secrets through appropriate confidentiality provisions in employment, licensing, marketing, financing, distribution, and joint venture agreements. How are intellectual property rights enforced abroad?The ease of IPR enforcement depends on local law, the resources of the intellectual property owner, the attitude of local officials, and many other factors. In the United States and many other countries, intellectual property owners pursue infringement claims through civil litigation. Internationally, avenues to address IP infringement vary by country and local law. It is important to seek proper legal advice on any issues related to IPR enforcement. For more information on enforcement and dispute resolution, visit the WIPO SME Web site, www.wipo.int/sme/en and click on IP for Business. How do I obtain patent, trademark, or copyright protection in another
country?
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