The European Union's comprehensive privacy legislation, the Directive on Data Protection (the Directive), became effective on October 25, 1998. It requires that transfers of personal data take place only to non-EU countries that provide an "adequate" level of privacy protection. While the United States and the European Union share the goal of enhancing privacy protection for their citizens, the United States takes a different approach to privacyfrom that taken by the European Community. The United States uses a sectoral approach that relies on a mix of legislation, regulation, and self regulation. Given those differences, many U.S. organizations have expressed uncertainty about the impact of the EU-required "adequacy standard" on personal data transfers from the European Community to the United States.
To diminish this uncertainty and provide a more predictable framework for such data transfers, the Department of Commerce is issuing this document and Frequently Asked Questions (the principles) under its statutory authority to foster, promote, and develop international commerce. The principles were developed in consultation with industry and the general public to facilitate trade and commerce between the United States and European Union. They are intended for use solely by U.S. organizations receiving personal data from the European Union for the purpose of qualifying for the safe harbor and the presumption of "adequacy" it creates. Because the principles were solely designed to serve this specific purpose, their adoption for other purposes may be inappropriate. The principles are not a substitute for the national provisions implementing the Directive in situations where those national provisions apply.
Decisions by organizations to qualify for the safe harbor are entirely voluntary, and organizations may qualify for the safe harbor in different ways. Organizations that decide to adhere to the principles must comply with the principles in order to obtain and retain the benefits of the safe harbor and publicly declare that they do so. For example, if an organization joins a self regulatory privacy program that adheres to the principles, it qualifies for the safe harbor. Organizations may also qualify by developing their own self regulatory privacy policies provided that they conform with the principles. Where in complying with the principles, an organization relies in whole or in part on self regulation, its failure to comply with such self regulation must also be actionable under Section 5 of the Federal Trade Commission Act prohibiting unfair and deceptive acts or another law or regulation prohibiting such acts.
Organizations subject to a statutory, regulatory, administrative or
other body of law (or body of
rules issued by national securities exchanges,
registered securities associations, registered clearing agencies, or a
Municipal Securities Rule-making Board) that effectively
protects personal privacy may assure safe harbor benefits by self-certifying
to the Department of Commerce (or its nomineedesignee).
In all instances, safe harbor benefits are assured from the date
on which each organization wishing to qualify for the safe harbor self-certifies
to the Department of Commerce (or its nomineedesignee)
its adherence to the principles in accordance with the guidance set forth
in the Frequently Asked Question on Self Certification.
Adherence to these principles may be limited: (a) to the extent necessary
to meet national security, public interest, or law enforcement requirements;
(b) by statute, government regulation, or case law;
that create conflicting obligations or explicit authorizations, provided
that, in exercising any such authorization, an organization can demonstrate
that its non-compliance with the principles is limited to the extent necessary
to meet the overriding legitimate interests furthered by such authorization;
or (c) if the effect of the Directive or Member State law is to allow exceptions
or derogations provided such exceptions or derogations are applied in
comparable contexts. Consistent with the goal of enhancing
privacy protection organizations should strive to implement these principles
fully and transparently.
Organizations may wish for practical or other reasons to apply the principles to all their data processing operations, but they are only obligated to apply them to data transferred after they enter the safe harbor. To qualify for the safe harbor, organizations are not obligated to apply these principles to personal information in manually processed filing systems. Organizations wishing to benefit from the safe harbor for receiving such information from the EU must apply the principles to any such information transferred after they enter the "safe harbor."
Organizations will also be able to provide the safeguards necessary
under Article 26 of the Directive if they include the principles in written
agreements with parties transferring data from the EU for the substantive
privacy provisions, once the other provisions for such model contracts
are authorized by the Commission and the Member States.(1)
Personal data and personal information are data about an identified or identifiable individual that are within the scope of the Directive, received by a U.S. organization from the European Union, and recorded in any form.
NOTICE: An organization must inform individuals about the purposes
for which it collects and uses information about them, how to contact the
organization with any inquiries or complaints, the types of third parties
to which it discloses the information, and the choices and means the organization
offers individuals for limiting its use and disclosure,
where the organization is using or disclosing it for a purpose other than
that for which it was originally collected or for a purpose which it was
processed by the transferring organization. This notice
must be provided in clear and conspicuous language when individuals are
first asked to provide personal information to the organization or as soon
thereafter
as is practicable, but in any event before the organization uses
or
discloses such information for a purpose other than that
specified
above.for which it was originally collected or processed
by the transferring organization or discloses it for the first time to
a third party(1).
CHOICE: An organization must offer individuals the opportunity
to choose (opt out) whether and how their personal information they
provide is used or(a)
to be disclosed to third parties,
where disclosure is for a purpose other than the purpose for which it was
originally collected or subsequently authorized by the individual, or (b)
to be used where such use or disclosureis
for a purpose that is incompatible with the purpose(s) for which it
was originally collected,
or subsequently authorized by the individual.(2)
Where choice is offered concerning disclosures to third parties not subscribing
to the safe harbor principles, not subject to the Directive or another
adequacy finding, nor bound by written agreement to provide at least the
same level of protection as required by the principles, this fact must
be made clear when individuals are invited to exercise their
Individuals must be provided with clear and conspicuous, readily available,
and affordable mechanisms to exercise choice.
For sensitive information, (i.e. personal information specifying(3)
medical or health conditions, racial or ethnic origin, political opinions,
religious or philosophical beliefs, trade union membership or information
specifying the sex life of the individual) they must be given affirmative
or explicit (opt in) choice if the information is to be disclosed to
a third party or used for a purpose other than those for which it was
originally collected or disclosed to any
type of third party other than those already notified to the individual,
or used or disclosed in a manner other than as subsequently
authorized by the individual through the exercise of opt in choice.
Individuals
must be provided with clear and conspicuous, readily available, and affordable
mechanisms to exercise choice.In any case, an organization
should treat as sensitive any information received from a third party where
the third party identifies it as sensitive.
ONWARD TRANSFER: An organization may only disclose personal information
to third parties consistent with the principles of notice and choice. Where
an organization has not provided choice (because
a use is not incompatible with a purpose for which the data was originally
collected or which was subsequently authorized by the individual)
and the organization wishes to transfer the data to a third party, it may
do so if it first either ascertains that the third party subscribes to
the principles or is subject to the Directive or another adequacy finding
or enters into a written agreement with such third party requiring that
the third party provide at least the same level of privacy protection as
is required by the relevant principles. If the organization complies
with these requirements, it shall not be held responsible (unless the
organization agrees otherwise) when a third party to which it transfers
such information processes it in a way contrary to any restrictions or
representations, unless the organization knew or should have known the
third party would process it in such a contrary way and the organization
has not taken reasonable steps to prevent or stop such processing.
SECURITY: Organizations creating, maintaining, using or disseminating personal information must take reasonable precautions to protect it from loss, misuse and unauthorized access, disclosure, alteration and destruction.
DATA INTEGRITY: Consistent with the principles,
a personal information must be relevant for the purposes
for which it is to be used. An organization may not process personal
information in a way that is incompatible with the purposes for which it
has been collected or subsequently authorized by the individual. To the
extent necessary for those purposes, an organization should take reasonable
steps to ensure that data is reliable for its intended use, accurate, complete,
and current.
ACCESS: Individuals must have access to personal information about them that an organization holds and be able to correct, amend, or delete that information where it is inaccurate, except where the burden or expense of providing access would be disproportionate to the risks to the individual's privacy in the case in question, or where the rights of persons other than the individual would be violated.
ENFORCEMENT: Effective privacy protection must include
mechanisms for assuring compliance with the principles, recourse for individuals
to whom the data relate affected by non--compliance
with the principles, and consequences for the organization when the principles
are not followed. At a minimum, such mechanisms must include (a) readily
available and affordable independent recourse mechanisms by which each
individual's complaints and disputes are investigated and resolved by
reference to the principles and damages awarded where the applicable law
or private sector initiatives so provide; (b) follow up procedures for
verifying that the attestations and assertions businesses make about their
privacy practices are true and that privacy practices have been implemented
as presented; and (c) obligations to remedy problems arising out of failure
to comply with the principles by organizations announcing their adherence
to them and consequences for such organizations. Sanctions must
be sufficiently rigorous to ensure compliance by organizations.
1. Use of the principles in model contracts
has not yet been agreed to by the EC.
2. The EC has general concerns about the
choice principle because it believes it offers individuals substantially
less control of their data in comparison to the situation in Europe. The
EC also does not agree with deletion of the crossed out text. In the US
view, that sentence goes beyond what is required by the Directive and for
this reason should be deleted. The EC does not agree pointing to the Directive's
requirement of informed consent. The US has taken the view that if the
EC can demonstrate that the prevailing practice in each Member State is
reflected by this sentence, we will include the sentence.
3. The EC would prefer for us to use "revealing"
rather than "specifying." The USG concern is that revealing is not clear
enough, because it allows so much in the way of inference. Given the 10th
Circuit's case on the FCC's rules, it may also raise First Amendment issues.
US industry has also argued strongly against "revealing."
1. It is not necessary to provide notice when disclosure is made to a third party that is acting as an agent to perform task(s) on behalf of and under the instructions of the organization. The onward transfer principle, on the other hand, does apply to such disclosures.