U.S. Commercial Service
Hawaii
CS Office in this State
State Impact Sheet
- Hawaii (PDF)
Trade Events In This State
Success Stories for Hawaii Businesses
Oils of Aloha is a rural Waialua manufacturer of cosmetics and skin care products using macadamia and kukui nut oils. It sought CS Hawaii office assistance in expanding its business to Fiji, a new and challenging market. The CS recruited the firm's participation in a natural products trade show and trade mission to Macau. During the show, CS provided Oils of Aloha with extensive counseling on the Fiji market, export-financing information, and introductions to potential buyers. As a result, the company made a $100,000 new-to market sale to Fiji.
Hawaii Tourism China is a Honolulu company affiliated with the Hawaii
Tourism Authority which promotes the state as a destination for Chinese
visitors. Given that tourism is Hawaii's largest industry sector, the company
tapped CS Hawaii office counseling and marketing support for the state's
promotion at the Romantic Hawaii Festival in Beijing, and a CITIC-Hawaii
Travel Credit Card announcement ceremony. As a result of CS assistance
and exposure, Hawaii Tourism China obtained free television ads on Beijing
television's "Capital Economy News."
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